An Ikea beach this weekend in Nice? We explain the concept

An Ikea beach this weekend in Nice? We explain the concept
An Ikea beach this weekend in Nice? We explain the concept

Barely opened in the plain of the Var, that already, the sign Ikea raises the anchor.

Indeed, the time of a weekend, the Swedish giant wants to implement, on the pebbles, its concept of democratic design and easy to assemble, through a beach for the general public.

We explain how to take advantage of it.

A beach why, when and where?

To celebrate the opening of its new store in Nice Saint-Isidore, the event agency Ubi bene, which has been supporting Ikea for more than 17 years, is setting up an ephemeral beach tomorrow and Sunday, from 10 a.m. to 8 p.m., on the public beach located opposite number 71 Promenade des Anglais. Where the Li Rateta club settles in the summer season.

A beach open to whom?

To everybody.

How to access it?

We go there directly, we register on the spot and we get two hours of happiness in a small personal space.

How does it happen?

Concretely, 40 spaces will allow everyone to organize themselves as they wish with the essentials for relaxing on the pebbles: deckchair, coffee table, mattress, bath towel, parasol, beach accessories.

The purpose of the event is also to show low-cost design to people who are not yet familiar with the brand.

A human framework?

Yes, the Ikea beach kit will be supervised by four beach attendants and a lifeguard.

How much does it cost?

Nothing. It’s free. And after the two hours of well-being in the sun, we can take small accessories as a souvenir: bucket hat, water bottle, etc.

The article is in French

Tags: Ikea beach weekend Nice explain concept


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